Accelerate Your Sales Enablement
As prospects are researching your solutions, there are very brief windows when their interest is piqued and they want to take action before their next meeting or the day ends. Traditionally, this is when they would submit a lead form or engage with a chat bot.
Lead forms are valuable for collecting useful prospect data for nurturing later, but less valuable to enable action now. Even when the average response time to a lead form is a matter of minutes, prospects have often moved on to another task, evaluating a competitive solution, started a meeting or ended the day. This introduces a lag and time decay to the sales process even the most efficient sales teams can’t control.
Chatbots are tremendous round-the-clock solutions to moving prospects towards meetings and resources, but poor configuration to even the most sophisticated flows can leave your valuable visitor frustrated. Live chat can help, but ultimately results in the same action taken with successful chat flows – a meeting scheduled for the future.
Ultimately, teams are still left without answers on how to provide the exact value a prospect is looking for in real-time.